中國網站品牌欄目（頻道）
美國一家網站近日公布了調查評選出的2010年美國最招人討厭的15家公司，豐田、戴爾、諾基亞以及麥當勞等民眾頗為熟悉的品牌公司均在其中。據悉，這項調查基于6個指標，分別為雇員意見、股民收益、品牌價值、媒體負面報道以及納稅人、國會和官方意見等。全球最大的手機制造商諾基亞因顧客投訴和外形設計滿意度低而入選；麥當勞則被描述為“美國不健康食品的典型代表”，成為“受到最激烈批評的公司之一”。同時入選的還有英國石油公司、美國銀行以及聯合航空等行業巨頭。
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TOYOTA and BP have joined a familiar cast of airlines, banks and telecoms providers as the most loathed companies in the United States, according to a survey published on Thursday. |
TOYOTA and BP have joined a familiar cast of airlines, banks and telecoms providers as the most loathed companies in the United States, according to a survey published on Thursday.
The list of 15 'most hated American companies of 2010', compiled by website 24/7 Wall St is dominated by technology firms, which rank poorly in consumer and employee polls, stock market performance and press coverage last year.
AT&T is on the list for having patchy service, Dell for its shabby electronic store and fragile laptops, while satellite provider Dish Network features after a third of customers described its service as poor.
Dish Network's competitor DirecTV was also listed for perceived gouging through automatic contract extensions, and a 480 dollar cancellation fee.
Nokia, the world's biggest mobile phone company, saw its star fade thanks to customer complaints and a poor ranking for design.
But tech firms are not consumers' only source of angst. McDonald's, described by the authors as 'poster child for unhealthy food in America', is 'among the most savagely criticised firms', earning it an appearance on the list according to the website.
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(Agencies)
（中國日報網英語點津 Helen 編輯）
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