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從小衣食無憂,受卓越教育長大,有夢想,并且敢于付諸實踐去實現自己的夢想。這就是00后“雅創客”。
Yuccies, Young Urban Creatives. In a nutshell, a slice of Generation Y, borne of suburban comfort, indoctrinated with the transcendent power of education, and infected by the conviction that not only do we deserve to pursue our dreams; we should profit from them.
Yuccies,城市里年輕的創意人群,即“雅創客”。小范圍人群,Y世代中的一小部分,生于安樂,受精英教育長大,堅信不但要追求夢想,還要靠夢想賺錢。
Yuccies are hardly mythical creatures. If you live in a metropolitan area like New York or San Francisco, you probably know plenty. They’re social consultants coordinating #sponsored Instagram campaigns for lifestyle brands; they’re brogrammers hawking Uber for weed and Tinder for dogs; they’re boutique entrepreneurs shilling sustainably harvested bamboo sunglasses.
雅創客并不是什么神秘物種。如果你住在紐約或舊金山這樣的大都市,你身邊可能就有不少。他們可能是為某個生活品牌協調推廣Instagram活動的咨詢人員,可能是業余跑黑車掙錢買大麻或在Tinder上給狗狗相親的社交程序員,也可能是售賣環保竹制太陽鏡的精品店小老板。
Getting rich quick would be great. But getting rich quick and preserving creative autonomy? That’s the yuccie dream.
快速致富當然好。但是,快速致富的同時能夠保持創新自主權,才是雅創客之夢。
When they graduated college, many didn’t bother attempting a traditional career path. They jumped headlong into a hectic, win-lose-pivot entrepreneurial stew, even if it meant a pay cut. According to this 2014 Deloitte survey, 6 out of 10 millennials cited their company’s sense of purpose as part of the reason they chose their job. In the same study, just 12% identified “own personal gain” as a primary leadership priority.
大學畢業后,雅創客們多不會走傳統的事業發展路線,而是投身于忙碌、起伏的創業大軍,就算收入減少也在所不惜。德勤公司2014年的調查顯示,00后當中有60%在選擇工作時看重公司的使命感,只有12%的人把個人所得作為優先考慮的因素。
(中國日報網英語點津 Helen)
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